THINKING LAB
Some ideas are born from a brief. Others simply refuse to stay in a notebook.
Thinking Lab is where I explore emerging technologies, digital experiences, and new creative opportunities—turning observations into concepts that challenge conventions, solve real problems, and imagine what brands could do next.
OREO
All the Cookies
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A proactive digital campaign that transforms the internet's most annoying interaction into a rewarding brand experience—turning cookie consent into real Oreo cookies.
AD COUNCIL
Child Passenger Safety
Helping parents protect what matters most.
This project combines a published print campaign with a proactive digital concept inspired by emergency alert systems—bringing timely safety guidance to parents when it matters most.
Exploring how the same idea could live beyond print.
FEARNET
Survival Kit
Building anticipation for the scariest season of the year.
An integrated campaign that extends the FearNet experience beyond the screen through collectible packaging, social activation, and digital engagement.
