THINKING LAB
Ideas beyond the brief.
A creative space where I explore AI, digital experiences, social culture, emerging technologies, and new ways for brands to connect with people.
Some are experiments. Some are campaign ideas. Some are simply questions worth exploring.
The goal is always the same: turn curiosity into ideas.
OREO
"All the Cookies"
Turning an annoying digital interaction into a brand experience.
What if accepting cookies actually gave you cookies?
CONCEPT · DIGITAL EXPERIENCE · SOCIAL · BRAND ACTIVATION
AD COUNCIL
"Child Passenger Safety"
What if a safety message could reach you when you need it most?
An exploration of how a published print campaign could evolve into a proactive digital experience—using the logic of emergency alerts to deliver timely safety information to parents.
SOCIAL IMPACT · DIGITAL EXPERIENCE · UX THINKING · CAMPAIGN EXTENSION
Exploring how the same idea could live beyond print.
FEARNET
"Survival Kit"
Turning entertainment into something people can experience.
INTEGRATED CAMPAIGN · SOCIAL · PACKAGING · DIGITAL EXPERIENCE
To be continued...
AI × ART DIRECTION > FROM IDEA TO IMAGE