California Lottery
Millions of tickets. One simple truth.
People make every story worth telling.
For nearly a decade, I helped shape integrated campaigns for one of California's most iconic brands across TV, radio, print, digital, retail, and social. Every project began with the same belief: people first. When the human insight is real, the idea follows.
ROLE
Senior Art Director
Concept Development
Art Direction
Integrated Creative
Visual Storytelling
TELEVISION
Where ideas came to life.
A selection of television campaigns developed over nearly a decade of creative work for California Lottery.
Set for Life
Red Hot 7's
Red Hot 7's
Lucky for Life
OUTDOOR & PRINT
Good ideas don't stop at the screen.
They live on streets, storefronts, billboards, and everyday moments.
.
SOCIAL CONTENT
Ideas keep moving.
Social became another canvas to connect with people in everyday moments.
Mr. Monopoly JUST HIT
THE JACKPOT
EVERYTHING
CAN CHANGE
IN ONE SCRATCH
POV: Your mailbox has a favorite customer.