Chevrolet
When a car has more to say
Chevrolet was preparing to introduce the new Cruze with connected-car technology. For the pitch, I developed a playful way to demonstrate the benefit through an unexpected first date — turning new technology into a memorable human story.
ROLE
Senior Art Director
Creative Concept
Scriptwriting
Art Direction
THE INSIGHT
Connectivity was new. Dating was not.
Instead of making the technology the story, we made it part of one. A first date became the perfect setting to demonstrate how the connected Cruze could make an ordinary moment more entertaining and unexpected.
AUTOMOTRIZ
A broader track record in automotive.
Beyond Chevrolet, I’ve also worked across automotive brands including Genesis, developing Spanish-language creative for the luxury market, and Ford, creating advertising across its vehicle lineup for the California dealer market.
