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California Milk Processor Board
Got Milk?
Everyday moments.
Extraordinary strength.
Created for the U.S. Hispanic market, this integrated campaign celebrated the strength that milk quietly brings to everyday life—through emotional storytelling, memorable visuals and culturally relevant ideas.
ROLE
Senior Art Director
Concept Development
Art Direction
Integrated Campaign
Visual Storytelling
THE IDEA
Strength isn't always obvious.
Instead of listing nutritional benefits, we told stories where strength revealed itself in surprising, memorable ways.
More reasons
to drink milk.
While television focused on strength, print expanded the conversation by highlighting additional nutritional benefits through clean, idea-driven visuals.
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